How Klaviyo auto-downgrade works

Klaviyo separates profile count changes from plan changes. Suppressing inactive profiles can reduce the active or billable count, but the current email plan may stay in place until the next cycle or a manual plan change.

Who can use profile auto-downgrade

Klaviyo's March 2026 billing documentation says profile auto-downgrade is available for email and profile plans when using flexible sending. It is based on profile count, not message sends.

When selected, Klaviyo checks the active profile count 24 hours before the billing cycle ends and moves the plan to the lowest tier that can cover that count. The lower plan takes effect for the next cycle.

What auto-downgrade does not do

• It does not suppress inactive profiles for you.
• It does not run immediately when a bulk job completes.
• It does not use lower email send volume as the trigger.
• It does not create a mid-cycle refund.
• It does not apply to every contract or manually billed account.

Where to verify the setting

An account Owner or Admin can open Billing and review plan preferences. The exact controls can vary by product and account setup. Confirm that flexible sending and the profile downgrade option are shown for the email and profile plan.

The safe timing after a cleanup

1. Finish the approved suppression job.
2. Wait for Klaviyo to update the billable profile count.
3. Confirm the lower tier can cover the final count.
4. Verify auto-downgrade is selected, or choose the lower plan manually.
5. Check the next invoice against the expected plan.

Why a billing checkpoint matters

A cleanup performed after the 24-hour checkpoint may miss the upcoming cycle. A count that rises above the selected lower tier can also cancel the intended downgrade. Schedule review early enough to absorb processing delays and account growth.

Sources: How Klaviyo billing works and how to add or change a plan.